Why we exist

Our mission is to help people make the right land use decisions through technology. Discover why in our latest blog post. 2 minute read

Land is finite. How we decide to use this precious resource is fundamental to sustaining all life on Earth. With nearly 8 billion of us consuming an ever-greater amount, it is vital – now more than ever – that we make the right land use decisions if we want to realise our ambitions for a sustainable future.

Competing priorities for land use don’t make this an easy task. We need it to grow our food, purify our water, plant our trees, nurture our biodiversity, store our energy, build our homes and develop our infrastructure. The priorities are endless; the land for them isn’t.

The real problem we have today, however, is that deciding between these competing priorities is difficult. Which option is best financially? Hard to know without the right data and the ability to forecast different scenarios. Which option is best for the environment? Hard to know without the right knowledge, advice and understanding of the wider landscape. Which option is best for society? Hard to know without coordination and a collective decision framework.

The impact of this problem affects all of us. Individually, the challenges appraising competing priorities are not just complicated, time-consuming and stressful; they put businesses and livelihoods at risk. Nationally, they result in a misallocation of resources that affects strategic priorities from woodland creation to habitat restoration. Globally, they lead to a lack of coordination at exactly the moment we need to come together to solve the existential issues that will define our generation.

But the good news is that hope is not lost. Technology allows us to simplify much of the complexity and ambiguity that currently dominate the decision-making process. We have a vast amount of data and information, which can give us context and insight if pulled together in a format that is easy to understand. We have the ability to connect with people anywhere around the world, which can help us to share the right advice, knowledge and incentives that encourage best-practice. And we have advances in computing, which can help us to analyse data and identify trends, find opportunities and minimise risks.

This is why we exist. Our mission is to help people make the right land use decisions through technology. We believe that by bringing together data, people, knowledge and incentives in a modern and accessible online platform, we can collectively move towards smarter land use and start to address the major issues of our time.

The Land App, as a user-friendly digital mapping tool, is just the beginning. Our vision is to create a future that empowers resilient businesses, fosters a thriving natural environment, and delivers meaningful collective action. We are excited about what we can achieve together. Join us on this exciting journey.